Terms of Service

• You must be a Shopify merchant with a valid, active Shopify store, or a person acting with that merchant's authority (for example a staff member, agency or developer with access to the store's admin).
• You must have the authority to accept these Terms on behalf of the business that owns the store. When you accept, you accept on that business's behalf.
• You must be at least 18 years of age or the age of majority in your jurisdiction.
• The Apps are offered only to businesses (B2B). They are not offered to consumers, and by accepting these Terms you confirm that you act for a business, trade or profession.
• You are responsible for everything done through your store's access to an App, including by staff, agencies and other apps you authorise.

The Apps run on Shopify and depend on the Shopify Admin API, Shopify Billing, Shopify's webhooks and Shopify's theme system. Your use of Shopify is governed by Shopify's own terms, which we do not control. We are not responsible for changes, outages, rate limits, data loss or policy decisions on Shopify's side, nor for the removal of an App from the Shopify App Store by Shopify. If Shopify changes its platform in a way that makes a feature impossible or unreasonably costly to maintain, we may modify or withdraw that feature under A.11.

As between Shopify and us, we alone are responsible for the Apps. Shopify is not liable for any fault in an App or for any harm that may result from installing or using it, and, except where Shopify expressly states otherwise, Shopify cannot provide assistance with installing or using an App. As between Shopify and us, we alone are responsible for any liability that may arise from your access to or use of an App, including its development, marketing, distribution and support and our access to, use and storage of your store's data. This does not extend our liability to you beyond A.8.

Some Apps are free of charge; others offer paid plans. Where an App has paid plans, the price and the plan contents are the ones shown in the App and in its Shopify App Store listing at the time you subscribe. All charges are processed exclusively through Shopify Billing: by selecting a plan you authorise Shopify to charge your Shopify account according to that plan. We never receive or store your payment card details. Where a free trial is offered, its length is shown when you select the plan; cancelling before the trial ends incurs no charge; after the trial the subscription renews automatically each billing period until you cancel it or uninstall the App. Fees already charged are nonrefundable except where the law requires otherwise or we decide so at our discretion. Prices may change with at least 30 days' notice through the Shopify admin; a price change never applies to a billing period already paid. We may change a free App into a paid one only with the same notice and only for future use; you may uninstall at any time.

You agree not to:

• Use an App on a store, asset or image you do not own or are not authorised to manage.
• Attempt to reverse engineer, disassemble, decompile, scrape or extract the source code, models, rules, detection methods or data of an App, or use that confidential information of ours to build a competing product.
• Use an App to produce, present or rely on false, misleading or manipulated compliance results, labels, certificates or documents.
• Remove, alter or falsify a label, certificate, disclosure or record that an App has produced in order to mislead a customer, a regulator or a third party.
• Circumvent, overload or abuse the Apps’ infrastructure, rate limits, scan limits or security measures, or use automated means to access an App other than through the interfaces we provide.
• Share access credentials, session tokens or API access with third parties, or let a third party use your installation on their behalf.
• Use an App in any manner that violates applicable law, the rights of third parties, Shopify’s Partner Programme policies or the Shopify Acceptable Use Policy.

We may suspend or terminate access under A.12 if we reasonably believe you are in breach of this section. Nothing in these Terms stops you from developing or using competing products or services.

The Apps, including their source code, models, classification and detection methodology, compliance schemas, templates, generated document layouts, trademarks (including "Aveus") and all associated documentation, are the exclusive property of Mora Technologies ApS or its licensors and are protected under Danish, EU and international intellectual property law. Nothing in these Terms transfers any of that ownership to you.

Subject to these Terms, we grant you a limited, nonexclusive, nontransferable, nonsublicensable, revocable licence to use each App you install solely for the internal business purposes of the store on which it is installed. The outputs an App produces for your store (labels, reports, certificates, documents) may be used by you for your own compliance and business purposes; the templates, methodology and branding embedded in them remain ours. You retain all rights in your own store content and data; you grant us only the licence needed to operate the App for you, as described in the Privacy Policy.

If you send us feedback or suggestions, we may use them without obligation to you.

The Apps are software tools that provide automated analysis and automation. They do not provide legal advice, and their outputs are not a legal opinion, a certification by a public authority or a guarantee of compliance. Audit results, risk classifications, labels, certificates, generated documents and any other output are produced algorithmically from the data available to the App at the time and are provided for informational purposes only. They may be incomplete, out of date or wrong, and they depend on data controlled by third parties (Shopify, your theme, the vendors whose code runs on your store, the metadata embedded in your images).

You are solely responsible for reviewing every output before relying on it, for the decisions you take on the basis of it, for the content of your store, and for ensuring that your store and the technologies you deploy comply with all laws that apply to you, including the EU AI Act (Regulation EU 2024/1689), the GDPR (Regulation EU 2016/679), the EU Data Act (Regulation EU 2023/2854) and the consumer and advertising laws of the countries you sell to. Regulations and their interpretation change; an App reflects our understanding at the time of its last update, not necessarily the current state of the law. We strongly recommend that you obtain advice from qualified legal counsel for your specific situation.

Who is responsible under the EU AI Act. Where you use an AI system to generate or edit content that you publish in your store, you may be its deployer within the meaning of Article 50 of the EU AI Act; you alone decide which images and other content to label, how and where. Where an App detects AI generated images, the detection is limited to what the image's metadata declares (for example Content Credentials / C2PA or IPTC provenance markers): images whose markers were never added, were removed or are not recognised are not detected, and the absence of a label does not mean that an image was made by a person. An App helps you meet your obligations; it does not assume them.

To the maximum extent permitted by applicable law, the Apps are provided "AS IS" and "AS AVAILABLE", without warranties of any kind, whether express, implied or statutory, including any implied warranties of merchantability, fitness for a particular purpose, accuracy, completeness, noninfringement, or that the Apps will be uninterrupted, free of errors, secure, or will detect every relevant script, pixel, technology or AI generated image. No advice or information, whether oral or written, obtained from us creates any warranty not expressly stated in these Terms.

To the maximum extent permitted by applicable law, Mora Technologies ApS, its directors, employees and suppliers shall not be liable for any indirect, incidental, special, consequential or punitive damages, nor for any loss of profits, revenue, business, goodwill, data or opportunities, nor for any regulatory fines, penalties, sanctions, damages claimed by your customers or third parties, or costs of legal proceedings, arising out of or in connection with these Terms, the Apps, their outputs, or your use of or inability to use them, whether in contract, tort (including negligence), breach of statutory duty or otherwise, even if we were advised of the possibility of such loss.

To the maximum extent permitted by applicable law, our total aggregate liability to you for all claims arising under or in connection with these Terms and the Apps in any twelve month period shall not exceed the greater of (a) the total fees you paid us through Shopify Billing for the App concerned in the twelve (12) months preceding the event giving rise to the claim, and (b) EUR 100, which applies where you paid nothing for the App concerned in that period, for example on a free plan.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, for fraud, or for gross negligence or wilful misconduct.

To the extent permitted by applicable law, you agree to indemnify, defend and hold harmless Mora Technologies ApS, its directors, employees and suppliers from and against any claims, liabilities, damages, losses, fines and expenses (including reasonable legal fees) arising out of or related to (a) your use of an App in breach of these Terms or of applicable law, (b) the content, products, images, scripts or technologies of your store, (c) any label, disclosure, certificate or document you publish, alter or rely on, or fail to publish, (d) your relationship with your customers, including any claim by them, and (e) any regulatory proceeding against you, except to the extent that the claim results from our breach of these Terms, our negligence or our wilful misconduct. We will notify you promptly of any such claim and let you control its defence, provided that you do not settle in a way that admits fault on our part without our written consent.

You are responsible for: keeping your Shopify store, theme and staff access secure; enabling, configuring and checking any storefront component an App offers (for example a badge, label or block in your theme), including after you change or update your theme; the accuracy of any information you enter in an App or any manual decision you take in it (for example marking or unmarking an image); backing up your data; and informing your own customers as the law requires. An App only acts on the data and permissions your store gives it; if you revoke a permission, remove a component or edit your theme, the related feature may stop working and we are not responsible for the consequences.

We strive for high availability but do not guarantee uninterrupted access to any App. We may modify, suspend or discontinue an App or any feature at any time, with reasonable prior notice where possible, including to comply with law, Shopify requirements or security needs. We may impose or change technical limits (for example scan frequency, catalogue size or the number of items processed per run) to keep the Apps reliable for everyone; Part B states the limits that apply at the time of these Terms. We have no obligation to provide support beyond the channels stated in A.15, nor to maintain compatibility with themes, apps or Shopify features that Shopify has deprecated.

Neither you nor we are liable for a delay or failure caused by events beyond reasonable control (force majeure), such as an outage of Shopify or of our hosting or AI providers, a failure of public networks, a natural disaster, war or an act of a public authority.

You may terminate these Terms for an App at any time by uninstalling it from your Shopify admin. Uninstalling ends your access to the App and cancels any paid subscription at once; billing is handled by Shopify Billing (A.3). On uninstallation we delete or retain your data exactly as the Privacy Policy states for that App. We may suspend or terminate your access to an App immediately if you breach these Terms, if your store is closed or suspended by Shopify, if required by law, or if your conduct may harm the App, other merchants or third parties; where reasonable we will tell you why. Sections A.5 to A.9 and A.14 survive termination.

We may update these Terms, including by adding a section to Part B for a new App or amending an existing one. Each version of these Terms, of the Data Processing Agreement and of the Privacy Policy is identified by its version, the date shown as "Version" at the top of the document, which changes only with a material change; the "Last updated" date also moves with changes that are not material, such as clarifications. Where an App asks you to accept these documents in the App (Aveus AI does so on its first screen, and none of its features works until you accept), it records the versions you accepted, the date and time and, where Shopify provides it, the Shopify staff account that accepted. Material changes will be notified to you by email or in the App at least 30 days before they take effect, except where a change is required by law or by Shopify, in which case it takes effect as soon as required. When a material change takes effect, the App asks you to accept the new version before you can continue to use it. If you do not agree, uninstall the App.

These Terms are governed by the laws of the Kingdom of Denmark, without regard to conflict of law principles, and excluding the UN Convention on Contracts for the International Sale of Goods. Any dispute arising out of or in connection with these Terms or the Apps shall be subject to the exclusive jurisdiction of the Copenhagen City Court (Københavns Byret), Denmark, without prejudice to our right to seek injunctive relief in any competent court to protect our intellectual property.

The Apps are not offered to consumers (A.1). If mandatory consumer protection law nevertheless applies to you, nothing in these Terms affects the statutory rights it gives you.

If any provision of these Terms is held invalid or unenforceable, it shall be enforced to the maximum extent permitted and the remaining provisions remain in full force. These Terms, together with the Privacy Policy, the Data Processing Agreement and the plan terms shown in Shopify Billing, are the entire agreement between you and us regarding the Apps. Our failure to enforce a provision is not a waiver of it. You may not assign these Terms without our consent; we may assign them to a successor of our business.

B.1.1 Description

Aveus AI, listed on the Shopify App Store as “Aveus: EU AI Act Labels”, is a regulatory compliance tool for Shopify merchants operating in the European Union. It automatically audits the third party scripts and AI technologies found in your Shopify theme and storefront and classifies them against the EU AI Act and the GDPR; it can generate compliance documents and certificates and offers storefront components (the Trust Badge and the AI Image Label) that you enable in your theme. It also detects AI generated product images from their metadata and shows a label on them in your storefront; B.1.6 and B.1.7 describe what that detection and that label do and do not do. It is intended for Shopify merchants operating or serving customers within the European Economic Area. None of its features works, the nightly audit included, until you accept these Terms, the Data Processing Agreement and the Privacy Policy in the App (A.13). On paid plans the App also sets your Shopify privacy settings so that cookie consent and the data sale opt out are required in the countries of the EU and the EEA, the United Kingdom, Switzerland and the territories where the same rules apply (Réunion, Guadeloupe, Martinique, French Guiana, Mayotte, Saint Martin, the Åland Islands, Gibraltar, Jersey, Guernsey and the Isle of Man) wherever your store still uses Shopify's default, at every audit and every night; a setting you made yourself is left as it is, and you can change it in your Shopify admin. This setting does not show a cookie banner: you turn one on yourself, in Shopify or with another app. The Privacy Policy, section B.1.5, describes everything the App reads and writes in your store.

B.1.2 Plans, billing and trial

Aveus AI offers a free plan and paid subscription plans; the plans, their contents and their prices are those shown in the App and in its App Store listing. Paid plans are billed exclusively through Shopify Billing as described in A.3, every month or, where a yearly price is offered, every year. The Pro and Max plans include a free trial of up to 7 days: Shopify applies it and deducts the trial days already used on that plan in the last 180 days. Cancelling before it ends incurs no charge, and when the trial ends, the plan is charged automatically unless you have cancelled it. The free plan and the Plus plan have no trial. A subscription renews automatically each billing period until cancelled. The Pro and Max plans also include two service emails to the store owner email address in Shopify: a monthly summary and an alert when your AI labels are not visible in your store. They contain no advertising, and you can turn each one off in the App, under Settings, or with the unsubscribe link in every email (Privacy Policy, B.1.1). Separately, on any plan, you can choose to receive news from us by email (new Aveus AI features, other Mora Technologies apps for Shopify and plan offers). It is optional, it is never a condition for using the App or any plan, and you can withdraw your consent at any time (Privacy Policy, A.12 and B.1.1).

B.1.3 Limits

Rate limits apply to protect the service: at most 3 audits per minute per store, together with the quotas for each plan shown in the App: Pro includes 10 storefront audits started by hand each calendar month (UTC) and Max 30, and the free and Plus plans do not include storefront audits. On the free plan at most 12 AI labels are shown in your store at the same time. On the Plus plan the limit is 100 AI labels. If you move to the free plan or the Plus plan, or a trial ends without a paid plan, the App keeps the labels you set by hand and then the oldest, up to the limit of your plan (12 or 100), and removes the others from your storefront within 24 hours; those images stay detected and you remain responsible for disclosing them by other means (A.6, A.10). If you move to the Pro or Max plan with automatic labelling on, the labels waiting for publication are published. AI assisted analysis is subject to internal cost ceilings; when a ceiling is reached the App degrades gracefully (for example by deferring or skipping AI assisted steps) and tells you so.

B.1.4 Certificates and records

Compliance certificates state what the App found at the moment of issue and carry a QR code that resolves to our public verification page; their validity is computed live and a certificate is not a guarantee of your compliance (A.6). Your public disclosure page lists the AI technologies found in your theme and the images labelled in your store; it does not show classifications that await human review or were rejected in it. Compliance ledger records may be retained for 1095 days (3 years) from the date of each entry and then deleted automatically; this matches the limitation period for contractual claims under Danish law. See the Privacy Policy, section B.1, for the full retention schedule and what uninstallation deletes.

B.1.5 Deciding what to label

For each product image that is detected or marked as AI generated, Aveus AI shows general guidance on whether a label is likely needed, based on the European Commission’s guidance on Art. 50 and on the answers you give, and it can wait for your confirmation before labelling new images. A visual analysis by an AI model that suggests the answers is not available at the moment; if it becomes available again, these Terms will describe it, with its provider and its conditions, before it can be turned on. Detection itself still relies only on the image metadata (B.1.6). The guidance and any suggestions are not legal advice and never add or remove a label on their own: you decide what to label and remain responsible for that decision (A.6, A.10).

B.1.6 What image detection does not do

Detection is based exclusively on the metadata embedded in the image file. The App does not detect AI generated images whose provenance markers were never added, were stripped by an editing tool, a screenshot, a new encoding or a third party service before upload, or that use a marker the App does not recognise. It does not analyse the pixels of the image, does not use an AI model to guess whether an image is synthetic, and does not judge whether a given image falls within Art. 50 or any other legal obligation. The list of supported tools is published in the App and may change. Consequently, an image without a label is not confirmed to be made by a person, and you remain responsible for labelling images the App cannot detect and for the accuracy of your manual decisions (A.6, A.10).

B.1.7 The AI Image Label

The AI Image Label is shown by a theme app extension that you must enable in your theme editor and that reads a metafield the App writes in your store. Whether, where and how the label is displayed depends on your theme; we do not guarantee that it renders correctly in every theme or that it satisfies the disclosure requirements of every jurisdiction. You may exclude specific images or disable the extension at any time; if you do, the disclosure is your responsibility by other means. In the theme editor you can also choose on which pages the label appears, change its look and position, turn off the text shown on hover and write your own label text. Any text you write is your own content: we do not review or approve it, and in some cases the App may show its standard label instead. Whatever you choose, you remain responsible for a clear and visible disclosure (A.6, A.10).

Before a new Aveus App is published on the Shopify App Store, we add a section to Part B with its description, plans, limits and any terms specific to that App, following the structure of B.1, and a matching section to the Privacy Policy. The "Last updated" date at the top of this page moves on that day. Part A applies to the new App from the moment you install it.