Terms of Service

• You must be a Shopify merchant with a valid, active Shopify store, or a person acting with that merchant's authority (for example a staff member, agency or developer with access to the store's admin).
• You must have the authority to accept these Terms on behalf of the business that owns the store. When you accept, you accept on that business's behalf.
• You must be at least 18 years of age or the age of majority in your jurisdiction.
• The Apps are business tools intended for merchants. They are not directed at consumers. Where an App is used in a way that makes you a consumer under mandatory law, A.14 applies.
• You are responsible for everything done through your store's access to an App, including by staff, agencies and other apps you authorise.

The Apps run on Shopify and depend on the Shopify Admin API, Shopify Billing, Shopify's webhooks and Shopify's theme system. Your use of Shopify is governed by Shopify's own terms, which we do not control. We are not responsible for changes, outages, rate limits, data loss or policy decisions on Shopify's side, nor for the removal of an App from the Shopify App Store by Shopify. If Shopify changes its platform in a way that makes a feature impossible or unreasonably costly to maintain, we may modify or withdraw that feature under A.11.

Some Apps are free of charge; others offer paid plans. Where an App has paid plans, the price and the plan contents are the ones shown in the App and in its Shopify App Store listing at the time you subscribe, and Part B says so. All charges are processed exclusively through Shopify Billing: by selecting a plan you authorise Shopify to charge your Shopify account according to that plan. We never receive or store your payment card details. Where a free trial is offered, its length is shown when you select the plan; cancelling before the trial ends incurs no charge; after the trial the subscription renews automatically each billing period until you cancel it or uninstall the App. Fees already charged are non-refundable except where the law requires otherwise or we decide so at our discretion. Prices may change with at least 30 days' notice through the Shopify admin; a price change never applies to a billing period already paid. We may change a free App into a paid one only with the same notice and only for future use; you may uninstall at any time.

You agree not to:

• Use an App on a store, asset or image you do not own or are not authorised to manage.
• Attempt to reverse-engineer, disassemble, decompile, scrape or extract the source code, models, rules, detection methods or data of an App, or build a competing product from them.
• Use an App to produce, present or rely on false, misleading or manipulated compliance results, labels, certificates or documents.
• Remove, alter or falsify a label, certificate, disclosure or record that an App has produced in order to mislead a customer, a regulator or a third party.
• Circumvent, overload or abuse the Apps’ infrastructure, rate limits, scan limits or security measures, or use automated means to access an App other than through the interfaces we provide.
• Share access credentials, session tokens or API access with third parties, or let a third party use your installation on their behalf.
• Use an App in any manner that violates applicable law, the rights of third parties, Shopify’s Partner Programme policies or the Shopify Acceptable Use Policy.

We may suspend or terminate access under A.12 if we reasonably believe you are in breach of this section.

The Apps, including their source code, models, classification and detection methodology, compliance schemas, templates, generated document layouts, trademarks (including "Aveus") and all associated documentation, are the exclusive property of Mora Boost ApS or its licensors and are protected under Danish, EU and international intellectual-property law. Nothing in these Terms transfers any of that ownership to you.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to use each App you install solely for the internal business purposes of the store on which it is installed. The outputs an App produces for your store (labels, reports, certificates, documents) may be used by you for your own compliance and business purposes; the templates, methodology and branding embedded in them remain ours. You retain all rights in your own store content and data; you grant us only the licence needed to operate the App for you, as described in the Privacy Policy.

If you send us feedback or suggestions, we may use them without obligation to you.

The Apps are software tools that provide automated analysis and automation. They do not provide legal advice, and their outputs are not a legal opinion, a certification by a public authority or a guarantee of compliance. Audit results, risk classifications, labels, certificates, generated documents and any other output are produced algorithmically from the data available to the App at the time and are provided for informational purposes only. They may be incomplete, out of date or wrong, and they depend on data controlled by third parties (Shopify, your theme, the vendors whose code runs on your store, the metadata embedded in your images).

You are solely responsible for reviewing every output before relying on it, for the decisions you take on the basis of it, for the content of your store, and for ensuring that your store and the technologies you deploy comply with all laws that apply to you, including the EU AI Act (Regulation EU 2024/1689), the GDPR (Regulation EU 2016/679), the EU Data Act (Regulation EU 2023/2854) and the consumer and advertising laws of the countries you sell to. Regulations and their interpretation change; an App reflects our understanding at the time of its last update, not necessarily the current state of the law. We strongly recommend that you obtain advice from qualified legal counsel for your specific situation.

To the maximum extent permitted by applicable law, the Apps are provided "AS IS" and "AS AVAILABLE", without warranties of any kind, whether express, implied or statutory, including any implied warranties of merchantability, fitness for a particular purpose, accuracy, completeness, non-infringement, or that the Apps will be uninterrupted, error-free, secure, or will detect every relevant script, pixel, technology or AI-generated image. No advice or information, whether oral or written, obtained from us creates any warranty not expressly stated in these Terms.

To the maximum extent permitted by applicable law, Mora Boost ApS, its directors, employees and suppliers shall not be liable for any indirect, incidental, special, consequential or punitive damages, nor for any loss of profits, revenue, business, goodwill, data or opportunities, nor for any regulatory fines, penalties, sanctions, damages claimed by your customers or third parties, or costs of legal proceedings, arising out of or in connection with these Terms, the Apps, their outputs, or your use of or inability to use them, whether in contract, tort (including negligence), breach of statutory duty or otherwise, even if we were advised of the possibility of such loss.

To the maximum extent permitted by applicable law, our total aggregate liability to you for all claims arising under or in connection with these Terms and the Apps in any twelve-month period shall not exceed the greater of (a) the total fees you paid us through Shopify Billing for the App concerned in the three (3) months preceding the event giving rise to the claim, and (b) for an App that is free of charge, EUR 100.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, for fraud, or for gross negligence or wilful misconduct.

To the extent permitted by applicable law, you agree to indemnify, defend and hold harmless Mora Boost ApS, its directors, employees and suppliers from and against any claims, liabilities, damages, losses, fines and expenses (including reasonable legal fees) arising out of or related to (a) your use of an App in breach of these Terms or of applicable law, (b) the content, products, images, scripts or technologies of your store, (c) any label, disclosure, certificate or document you publish, alter or rely on, or fail to publish, (d) your relationship with your customers, including any claim by them, and (e) any regulatory proceeding against you. We will notify you promptly of any such claim and let you control its defence, provided that you do not settle in a way that admits fault on our part without our written consent.

You are responsible for: keeping your Shopify store, theme and staff access secure; enabling, configuring and checking any storefront component an App offers (for example a badge, banner or block in your theme), including after you change or update your theme; the accuracy of any information you enter in an App or any manual decision you take in it (for example marking or unmarking an image); backing up your data; and informing your own customers as the law requires. An App only acts on the data and permissions your store gives it; if you revoke a permission, remove a component or edit your theme, the related feature may stop working and we are not responsible for the consequences.

We strive for high availability but do not guarantee uninterrupted access to any App. We may modify, suspend or discontinue an App or any feature at any time, with reasonable prior notice where possible, including to comply with law, Shopify requirements or security needs. We may impose or change technical limits (for example scan frequency, catalogue size or the number of items processed per run) to keep the Apps reliable for everyone; Part B states the limits that apply at the time of these Terms. We have no obligation to provide support beyond the channels stated in A.15, nor to maintain compatibility with themes, apps or Shopify features that Shopify has deprecated.

You may terminate these Terms for an App at any time by uninstalling it from your Shopify admin; any paid subscription ends at the end of the billing period already paid, as managed by Shopify Billing. On uninstallation we delete or retain your data exactly as the Privacy Policy states for that App. We may suspend or terminate your access to an App immediately if you breach these Terms, if your store is closed or suspended by Shopify, if required by law, or if your conduct may harm the App, other merchants or third parties; where reasonable we will tell you why. Sections A.5 to A.9 and A.14 survive termination.

We may update these Terms, including by adding a section to Part B for a new App or amending an existing one. We will notify you by updating the "Last updated" date at the top of this page. Material changes will be notified via the Shopify admin notification system at least 30 days before they take effect, except where a change is required by law or by Shopify, in which case it takes effect as soon as required. Continued use of an App after the changes take effect constitutes your acceptance; if you do not agree, uninstall the App before that date.

These Terms are governed by the laws of the Kingdom of Denmark, without regard to conflict-of-law principles, and excluding the UN Convention on Contracts for the International Sale of Goods. Any dispute arising out of or in connection with these Terms or the Apps shall be subject to the exclusive jurisdiction of the Copenhagen City Court (Københavns Byret), Denmark, without prejudice to our right to seek injunctive relief in any competent court to protect our intellectual property.

If you are a consumer (not acting for a business), nothing in these Terms affects your statutory rights under the mandatory consumer-protection laws of your country of residence, and you may bring proceedings in the courts of that country. The European Commission's online dispute resolution platform is available at ec.europa.eu/consumers/odr.

If any provision of these Terms is held invalid or unenforceable, it shall be enforced to the maximum extent permitted and the remaining provisions remain in full force. These Terms, together with the Privacy Policy and the plan terms shown in Shopify Billing, are the entire agreement between you and us regarding the Apps. Our failure to enforce a provision is not a waiver of it. You may not assign these Terms without our consent; we may assign them to a successor of our business.

B.1.1 Description

Aveus AI is a regulatory compliance tool for Shopify merchants operating in the European Union. It automatically audits third-party scripts, pixels and AI technologies running in your Shopify storefront and classifies them against the EU AI Act, the GDPR and the EU Data Act; it can generate compliance documents and certificates and offers storefront components (banner, trust badge, consent and AI-disclosure blocks) that you enable in your theme. It is intended for Shopify merchants operating or serving customers within the European Economic Area.

B.1.2 Plans, billing and trial

Aveus AI offers a free tier and paid subscription plans; the plans, their contents and their prices are those shown in the App and in its App Store listing. Paid plans are billed exclusively through Shopify Billing as described in A.3. A 14-day free trial is offered on paid plans; during the trial, access to full audit results may be limited (masked). After the trial the subscription renews automatically each billing period until cancelled.

B.1.3 Limits

Rate limits apply to protect the service: at most 3 audits per minute per store, together with the per-plan quotas shown in the App. AI-assisted analysis is subject to internal cost ceilings; when a ceiling is reached the App degrades gracefully (for example by deferring or skipping AI-assisted steps) and tells you so.

B.1.4 Certificates and records

Compliance certificates state what the App found at the moment of issue and carry a QR code that resolves to our public verification page; their validity is computed live and a certificate is not a guarantee of your compliance (A.6). Compliance ledger records may be retained for 1095 days (3 years) from the date of each entry and then deleted automatically; this matches the limitation period for contractual claims under Danish law. See the Privacy Policy, section B.1, for the full retention schedule and what uninstallation deletes.

B.2.1 Description and price

Aveus: AI Label reads the metadata of your product images to find Content Credentials (C2PA) and other provenance markers left by AI image generators, records which images are AI-generated, lets you mark or unmark images manually, and provides a theme app extension that shows an "AI-generated" badge next to those images on your storefront, to help you meet the transparency obligations of EU AI Act Art. 50. The App is currently provided free of charge; A.3 applies if that ever changes.

B.2.2 What the App does not do

Detection is based exclusively on the metadata embedded in the image file. The App does not detect AI-generated images whose provenance markers were never added, were stripped by an editing tool, a screenshot, a re-encoding or a third-party service before upload, or that use a marker the App does not recognise. It does not analyse the pixels of the image, does not use an AI model to guess whether an image is synthetic, and does not judge whether a given image falls within Art. 50 or any other legal obligation. The list of supported tools is published in the App and may change. Consequently, an image without a label is not confirmed to be human-made, and you remain responsible for labelling images the App cannot detect and for the accuracy of your manual decisions (A.6, A.10).

B.2.3 The storefront badge

The badge is shown by a theme app extension that you must enable in your theme editor and that reads a metafield the App writes in your store. Whether, where and how the badge is displayed depends on your theme; we do not guarantee that it renders correctly in every theme or that it satisfies the disclosure requirements of every jurisdiction. You may exclude specific images or disable the extension at any time; if you do, the disclosure is your responsibility by other means.

B.2.4 Limits

To keep the service reliable for every store, one scan runs at a time per store, a full re-check of the whole catalogue can be started at most once every 30 minutes, each run processes images in batches within a fixed time budget and may defer the rest to a later run, and the App reads at most the first 256 KB of each image file. Very large catalogues may take several runs to complete; the App tells you when images are still pending.

B.2.5 Uninstallation

Uninstalling the App deletes your image records and access token immediately and the rest of your data as the Privacy Policy, section B.2, states. Labels already written to your store's metafields and the extension block in your theme are governed by Shopify's platform rules and may remain until you or Shopify remove them.

Before a new Aveus App is published on the Shopify App Store, we add a section to Part B with its description, price, limits and any App-specific terms, following the structure of B.1 and B.2, and a matching section to the Privacy Policy. The "Last updated" date at the top of this page moves on that day. Part A applies to the new App from the moment you install it.